7 years at WMG: startup licensing and investing; digital innovation and M&A; GM of Level, a D2C tech biz.
Lifelong DJ and former professional music producer.
Math major; designed and built the MVP entirely himself.
Hiring: lead dev (Jan '27), marketer (Mar '27)
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150,000 new songs uploaded to streaming platforms every day.
Algorithmic playlists, social media, friends, blogs, magazines, radio, etc.
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Finds songs that fit, so you don't have to dig
Contextualizes recs, so you can connect with them
Sends one song at a time, so there's nothing to sift through
Learns from feedback, so it keeps getting better
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*collected from 132 beta testers so far.
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Nov '25
Dec '25 - Jan '26
Jan '26
Jan - Mar '26
Apr '26
Apr - Jun '26
Jul - Aug '26
Rec cadence, churn, integrated referrals
Sep '26
Now
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vs. 10-20% relevant benchmark
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"Verst…is tracking probably like a 5/10 save rate for me which is insanely high…I have also used ChatGPT a bunch to try to get it to do music recs and it's nowhere near that hit rate."
-Alexander M.
"I've discovered some amazing artists I would never have otherwise found, and had my own taste reflected back to me in ways that make me feel both seen and surprised….all in the wake of one rambling conversation!"
-Ruth M.
"Verst allows me to tap into the why behind the music, and it makes me think about things differently. I've dug into a wide range of music in a short time, and I wouldn't have pushed myself that far had it not been for Verst."
-Jonathan N.
"Because it learns through actual convos and keeps adapting based on what I respond to, it has managed to introduce me to things that feel natural for my taste while still being genuinely new."
-Josh C.
"Verst breaks me out of the same tired circles, offering a seamless, deeply human way to discover incredible music through tastes I didn’t even know I had, powered by technology capable of reaching far beyond what any person could uncover alone."
-Michael S.
"It feels less like a traditional music recommendation service and more like having someone who genuinely understands my musical preferences."
-Cameron V.
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Sources: Census, IFPI, Surveys
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Jan 2027
Mar 2027
May 2027
Oct 2027
Dec 2027
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Verst